Leo Burnett’s speech in 1967 is good advice on “When to take my name of the door”.

February 1st, 2012 Comments Off

To celebrate Leo Burnett Worldwide’s 75th (yup, founded in 1937)) Anniversary, Lobo (a Brazilian design studio) created an animated version of a 1967 famous speech delivered by Leo Burnett in 1967 (he died in 1971).

This should serve as inspiration for anyone tempted by to give less than 100% on every creative project, or act as a reminder of why you started your own design business…

The speech is called “When to take my name off the door.” Here is one excerpt:

When should they take his name off the door? “When you spend more time trying to make money and less time making advertising… when you begin to compromise your integrity… when you lose your humility and become big shot wisenheimers too big for your boots.” 

Here is a direct  link to Burnett’s actual speech (in Black and White):


Posted via email from mcculley design lab