Did Graphic Designer Saul Bass create the shower scene in Hitchcock’s “Psycho”: Researched by Observatory: Design Observer

February 4th, 2012 Comments Off

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Saul Bass, Los Angeles, 1993. © Andy Hoogenboom.

Pat Kirkham

Reassessing the Saul Bass and Alfred Hitchcock Collaboration

This article first appeared in West 86th: A Journal of Decorative Arts, Design History, and Material CultureVolume 18 Number 1, Spring 2011.

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Drawing upon a wide range of sources, including interviews with designer and filmmaker Saul Bass (1920–96) and film director Billy Wilder (1906–2002), this article reassesses the evidence, scholarship, and debates about the contributions made by Bass to three films directed by Alfred Hitchcock (1899–1980). Between 1958 and 1960 Bass created main title sequences for Vertigo (1958), North by Northwest (1959), and Psycho (1960) and an advertising campaign for Vertigo, and he also acted as a “pictorial consultant” for Psycho (a role that included the design and storyboarding of the now-famous shower scene). The article, which seeks to reopen and redirect certain debates, constitutes a major evaluation of one of the most visually productive collaborations in the history of U.S. cinema.

Saul Bass wasn’t just an artist who contributed to the first several minutes of some of the greatest movies in history; in my opinion his body of work qualifies him as one of the best film makers of this, or any other time.
 — Steven Spielberg, 1996 [2]

As these statements indicate, Saul Bass (1920-96) made a significant contribution to movie making, but his work in film was just one part of his creative practice; he also made a major contribution to graphic design, running a design office in Los Angeles with a reputation for excellence in corporate identity graphics and advertising. His sixty-year career includes some of the most compelling imagery of the postwar period, including the title sequences for the three films directed by Alfred Hitchcock (1899–1980) that are discussed in this article — Vertigo (1958), North by Northwest (1959), and Psycho (1960). By the first of these commissions Bass had already been named Art Director of the Year (1957) by the Art Directors Club of New York, and many more prestigious awards followed, including an Academy Award (1968), Royal Designer for Industry (1965, bestowed by the Royal Society of Arts, London), and the Gold Medal of the American Institute of Graphic Arts (AIGA, 1981).[3]

The entire Bass/Hitchcock collaboration deserves to be better known, partly because of the sheer quality of the work, partly because it offers an interesting case study of the complex interchange between film and design, and partly because of the controversy surrounding Bass’s contribution to what is arguably the most famous scene in U.S. cinema — the shower scene in Psycho. Serious discussion of Bass’s contribution to the shower scene — a fascinating collaboration, from novel and script to musical score — remains problematic, not least because issues of authorship are far from dead in many academic disciplines, design history and film studies included…

Full and in-depth article at above link with additional images of Bass’ impressive work.

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Leo Burnett’s speech in 1967 is good advice on “When to take my name of the door”.

February 1st, 2012 Comments Off

To celebrate Leo Burnett Worldwide’s 75th (yup, founded in 1937)) Anniversary, Lobo (a Brazilian design studio) created an animated version of a 1967 famous speech delivered by Leo Burnett in 1967 (he died in 1971).

This should serve as inspiration for anyone tempted by to give less than 100% on every creative project, or act as a reminder of why you started your own design business…

The speech is called “When to take my name off the door.” Here is one excerpt:

When should they take his name off the door? “When you spend more time trying to make money and less time making advertising… when you begin to compromise your integrity… when you lose your humility and become big shot wisenheimers too big for your boots.” 

Here is a direct  link to Burnett’s actual speech (in Black and White):


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Are you over-worked and under-energized? At Behance’s 99% Conference, Tony Schwartz breaks down productivity myths and shows how to get on track.

February 1st, 2012 Comments Off

Tony Schwartz: The Myths of the Overworked Creative from 99% on Vimeo.

Time is finite, but we act as if it were otherwise, assuming that longer hours always lead to increased productivity. But in reality our bodies are designed to pulse and pause – to expend energy and then renew it. In this revelatory talk, energy expert Tony Schwartz debunks common productivity myths and shows us how to regain control over our energy so we can produce great work.

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Freeman Dyson: work for 6 years; but in the 7th, go into solitude or among strangers, so that the memory of your friends do not hinder you from being what you have become.”

January 21st, 2012 Comments Off

THE 60-YEAR JOB: FREEMAN DYSON

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The distinguished quantum physicist, who worked with Einstein at Princeton, tells Charles Nevin three things he’s learnt …

From INTELLIGENT LIFE magazine, January/February 2012

Freeman Dyson, 88, is a pioneer quantum physicist, pure mathematician, metaphysicist, beady examiner of such givens as global warming and tireless explorer of our future as bio-engineering space colonisers. A Fellow of the Royal Society for 60 years, he left Britain at the age of 23 because he believed “Americans held the future in their hands and that the smart thing for me to do would be to join them.” 

When he took up his post at the Institute for Advanced Study at Princeton, Einstein was still working there. Startling propositions and inconvenient arguments are the signature of this human neutrino, widely regarded as one of the Nobel Committee’s glaring omissions.

His father, Sir George Dyson, was a composer and director of the Royal College of Music. Freeman has six children, including George, a historian of science, who is about to publish a history of the digital age, and Esther, an internet analyst and entrepreneur dubbed “the first lady of cyberspace”.

I e-mailed to ask him: (1) why he remained hard at work; (2) what were his strengths and weaknesses now compared with earlier in his career; and (3) what advice would he give to those who have been working for (a) one year, and (b) 30 years? This was his reply, received the next day:

Thank you very much for your friendly invitation. I am delighted to share with Her Majesty the distinction of hanging on longer than expected. Here are brief answers to your questions.

1. I continue working because I agree with Sigmund Freud’s definition of mental health. To be healthy means to love and to work. Both activities are good for the soul, and one of them also helps to pay for the groceries.

2. In my younger days my work as a scientist was deep and narrow. Now, as I grow old, my work grows broader and shallower. As a young man, I solved technical problems of interest only to a few specialists. As an old man, I write books about human affairs of interest to a broad public. In both halves of my life, I tried to make the best use of my limited abilities.

3. (a). Advice to people at the beginning of their careers: do not imagine that you have to know everything before you can do anything. My own best work was done when I was most ignorant. Grab every opportunity to take responsibility and do things for which you are unqualified.

(b). Advice to people at the middle of their careers: do not be afraid to switch careers and try something new. As my friend the physicist Leo Szilard said (number nine in his list of ten commandments): “Do your work for six years; but in the seventh, go into solitude or among strangers, so that the memory of your friends does not hinder you from being what you have become.”

http://moreintelligentlife.com/content/ideas/charles-nevin/60-year-job-freeman-dyson#

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Bluelounge – Bonobo Series: 100% recycled PET bottles turn into cool travel gear for laptops, iPads and more.

January 21st, 2012 Comments Off

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Thoughtful product execution for travel gear. Crisp design. Excellent hardware.

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