McCulley Design Lab is a multi-disciplinary San Diego design firm practicing at the intersection of brand strategy and communication, interior design, graphic design, exhibit design and architecture. Founded in 1988, we work with forward thinking clients who respect the design process and are an integral part of the creative implementation from the start.
Our thoughtful approach enables us to first understand the needs of our clients, engage in meaningful conversations, build consensus and implement great design solutions. As a result, our decision-making is simple and collaborative, resulting in powerful and timeless design.
Since 1988 we have been creating and executing a proprietary strategic branding process that defines and substantiates our client’s position for target audiences, employees and key stakeholders.
Creating brands that resonate with all stakeholders requires a solid brand proposition that is based on short and long term business goals which blends the missions and values that directly address the needs of stakeholders. In order for this process to be effective, it is imperative to honor the time to think first…and then design based upon collective goals clearly defined.
We work on a broad range of projects by putting together fantastic teams of collaborators and consultants when we need them. That way, regardless of the type of project, we’re always working with the best people for the job.
1) Good ideas are usually simple ideas.
2) Thinking precedes design. Design in the absence of thoughtful content is decoration.
3) A strategic design process takes discipline for all parties involved.
4) Design the experience first…not the objects.
5) Great design connects with people on an emotional level.
6) Dogs are good.